I received an email communication from one of my Realtors recently that made me stop and take action. Isn’t that what we want our marketing to do . . . make people stop and take action. If you’re using the same old, same old marketing that everyone else is using then what makes you think YOUR marketing will make people take action. Are you giving them an action statement? That’s a big one. Many people get frustrated that their target market aren’t taking action on the marketing, but are you giving them a call to action. Something like, Call Today, or Go Visit This House Now, or Complete and Fax Your Application Now.
This e-card that she sent wasn’t anything special, but it’s cute, it’s timely, it stands out and it has an action statement. Check it out: